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Journal

Osom Brand Journal

Stories, news, press and all articles related to Osom Brand and OSOMTEX while pursuing our mission to keep landfills free of textiles and clothing.

Filtering by Category: Collaborations

Reformation and Osomtex announce strategic partnership to upcycle Los Angeles factory fabrics scraps

Patricia Ermecheo

Reformation x Osomtex partnership banner gif

May 23, 2019  | Osom Brand Media Center

Los Angeles — May 23, 2019 —Reformation and Osomtex announced last month a strategic partnership to upcycle fabric scraps at Reformation’s Los Angeles factory. The companies are further integrating circularity in the fashion industry by upcycling Reformation’s fabric scraps into new yarn and fabrics, instead of them going to landfills.

On current trends, the impact of the fashion industry is potentially catastrophic; with more than 26 billion pounds of textile waste being thrown in landfills each year in the US, the surge of fast fashion and garment usability rates in steep decline, are one of the main culprits. Reformation and Osomtex are working together to put a halt on the lack of circularity. Data shows that less than 1% of material used to produce clothing is recycled into new clothing, representing a loss of more than USD 100 billion worth of materials each year. What happens to the rest? It is actually being dumped into municipal landfills or being incinerated.

Carded Osomtex recycled fibers ready to be spun into upcycled yarns. (Photo Courtesy Osomtex)

Carded Osomtex recycled fibers ready to be spun into upcycled yarns. (Photo Courtesy Osomtex)

According to Reformation's Q1 Sustainability Report, the partnership’s impact so far has seen 12,513 lbs of fabric scraps upcycled. An equivalent to saving 284,796 lbs of CO2 and 1.2 million gallons of water. As both companies look into the future they are excited to continue creating a greater sustainable impact from their partnership.

More information can be found by visiting Reformation’s Q1 Sustainability Report

https://www.thereformation.com/pages/sustainability-report-q1


About Osomtex

OSOMTEX is a mission-driven, closed-loop textile waste company founded by Patricia Ermecheo. Since 2011, her pioneering and innovative work on circularity has led to important advances in turning post-consumer textile waste into high-quality upcycled yarns. Reducing the need for virgin materials and diverting millions of pounds of textile waste from landfill through a patent-pending process that uses no water, no dyes and no chemicals. For more information, please visit https://www.osombrand.com/osomtex.

About Reformation

Created in 2009 by founder and CEO Yael Aflalo, Reformation is a revolutionary lifestyle brand that proves fast fashion and sustainability can coexist. A pioneer in sustainable fashion, Reformation infuses green measures into every aspect of the business, from their sustainable factory in Los Angeles, to creating low-impact fabrics, and utilizing repurposed vintage pieces, deadstock fabrics, and eco-friendly packaging. Reformation comes to life through TheReformation.com and their 14 retail locations across the U.S.

A 100% carbon, waste and water neutral company, Reformation educates consumers about the powerful effect we can all have on the environment, like how to be more sustainable with your clothing and highlighting individual impact through RefScale (a tool that tracks the environmental savings of every Reformation purchase a customer makes). Reformation also releases a quarterly Sustainability Report to track their environmental progress and hold them accountable to goals.

Note to editors: Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Osomtex’s Media team by writing a note at the contact form at  http://www.osombrand.com.

VOGUE:Stella McCartney Joins the Statement Sock Trend With Her New Upcycled, Zero-Waste Pair

Patricia Ermecheo

Stella McCartney Joins the Statement Sock Trend With Her New Upcycled, Zero-Waste Pair

Stella McCartney’s new socks accompanying an invitation to her Fall 2018 show.

Photo: Courtesy of Stella McCartney

Photo: Courtesy of Stella McCartney

Fans of Sex and the City will recall the scene in Season 5 where Carrie is stuck in a romantic dry spell and laments that “last night, I actually started writing about my sock drawer. Men as socks.” Yikes. Needless to say, that article didn’t go anywhere—but sock drawers might just be having their day. Statement socks (and tights, leggings, and thigh-highs) have been hot ever since Gucci put those $1,340 crystal-studded logo socks on its Resort 2018 runway, but Stella McCartney is giving the trend a little substance. At this morning’s show, each guest received a pair of McCartney’s brand-new sustainable socks—which might not sound revelatory until you learn they were made with 85 percent upcycled yarn (in collaboration with Osom Brand); they used zero chemicals, dyes, or pesticides; and they created zero waste. Who knew a pair of socks could be so mighty?

On her website, McCartney writes: “We’re passionate about working towards a more circular economy, and we want the entire fashion industry to feel the same—this collaboration [with Osom Brand] is helping to promote just that. We believe no materials should be wasted, instead being turned back into raw material, greatly reducing the need for virgin fibers that use up our planet’s resources.” Consider it a hint of what’s to come in future collections; now that she’s figured out the mechanics of sustainable socks, McCartney can work from the ground up and bring more upcycling, zero-water, and zero-waste innovations into her clothes, handbags, and shoes, too.

VOGUE: https://www.vogue.com/article/stella-mccartney-sustainable-statement-socks

Stella McCartney x OSOMTEX collaboration

Patricia Ermecheo

Stella McCartney collaborated with OSOMTEX to bring to life an upcycled, special edition invitation sock for the 2018 Winter Défilé in Paris. 

Stella McCartney's Instagram post just hours before the show unveils the invite socks made by OSOM with a humorous twist: puppets!

Guess who’s sitting on our sock puppet front row?

Ethically and sustainably manufactured using zero water, chemicals, dyes or pesticides our Stella socks, as part of our Winter 2018 show invite, are made with 85% upcycled yarn in collaboration with @OsomBrand; something both the environment and your feet can feel excited about!

Pre-show Instagram stories:

THE STELLA X OSOMTEX WINTER DÉFILÉ 2018

Made with 85% upcycled yarn from discarded clothing

The story behind the Stella x OSOMTEX Winter Défilé 2018 socks

The story behind the Stella invite socks is a story of true teamwork and trust. I often get asked, sooo, what's the size is your team? And then I always find my self silent ... I don't know.. Big!? I never know what to answer to this question but today I found the answer...My team is huge my team is the size of the world, in fact, you can be part of my team too. When I saw the puppet socks video (see above) popped on Instagram last night I felt joy, I laughed like a kid again, and I thought this story couldn't have had a better finale, it was a total surprise, a really cool surprise...I guess we were all feeling the same love throughout the projec and we definitely share the same passion about doing something remarkable for the environment. Love is a really powerful connection that can work wonders, and these socks are the proof of it. The world is truly changing, I feel grateful, it gives me hope. Hope that we can truly make a change if we work together and believe. Thank you @stellamccartney, we worked like ONE team, every super early-late call because of the time differences, every sample, every close friend involved that contributed to make it happen and of course! how to forget the last minute shipping craziness! Everyone made this possible... THANK YOU! I Can't wait for what's to come... gratitude is a priceless feeling 🙏🏼💚♻💫
Patricia Ermecheo, CEO & Founder OSOMTEX

Osom Brand launches Playnomad campaign

Patricia Ermecheo

Announcing our most recent collaboration with Playnomad  

We like to think of this platform as a Kickstarter but instead of pledging cash you pledge social media support to help us spread the word about our mission: 

Keep textiles away from landfills!

Support Osom Brand and get exclusive deals!

 

PLAYNOMAD is a platform where social entrepreneurs are able to share their projects and missions with the world thanks to the support of their fans. A great way to make a huge impact on social media and get noticed.
 

 

CETUS + VELA now available 

After a successful extended goal run at our most recent Kickstarter campaign we are now proud to finally welcome the Cetus and Vela in our online store.

Grab a pair before they run out!

 

Cetus 🐳

Casual socks
$16.00
View similar products »

 

Vela

Athletic - low cut
$12.00
Shop Vela »

Start Shopping

 

Osom Brand partners with Conservation International

Patricia Ermecheo

Osom Brand has partnered with Conservation International to donate 1000 pairs of upcycled socks to Conservation International in support of elephant and wildlife conservation initiatives in the Wildlife Conservancies in Central and Northern Kenya.

Elephant, Maasai Mara National Reserve, Kenya. Photo:   © Jon McCormack | Conservation International

Elephant, Maasai Mara National Reserve, Kenya. Photo:

© Jon McCormack | Conservation International

1000 pairs of FOR RANGERS socks

The socks donated through this partnership will support ‘For Rangers’ – a dedicated group of individuals who are raising money through competing in extreme sporting events for the welfare of rangers who risk their lives daily to protect Africa’s endangered species.

Osom Brand Wildlife Ranger Socks - Conservation International

Osom Brand Wildlife Ranger Socks - Conservation International

updated 3/16/18 - Conservation International blog- Human Nature

Editor’s note: As the end of 2017 approaches, Human Nature is revisiting some of our favorite stories of the year

read article 👉🏼Best of 2017: The most valued anti-poaching equipment? It may surprise you

Letter from Keith Roberts to Osom Brand

Letter from Keith Roberts to Osom Brand

 

Despite increases in technology to aid the conservation of elephant and rhino, like drones and tracking chips, the most important part of protecting wildlife is “trusted boots on the ground” –men who are prepared and trained to work long hours monitoring and protecting elephant andrhino. These men operate in tough conditions and cover vast areas on foot each day. In order to do this, they need top-quality clothing that is suited to warm days, cold nights and tough terrain.

An elephant near the Mara North Conservancy in Kenya.   © Jon McCormack | Conservation International

An elephant near the Mara North Conservancy in Kenya.

© Jon McCormack | Conservation International

Made from 95% premium recycled yarn, these sustainably-produced zero-waste socks will provide maximum comfort, support and protection to the wildlife rangers in every step on their journey to protect endangered wildlife affected by poaching and ivory trade in sub-Saharan Africa.

About Conservation International Conservation International (CI) has worked in sub-Saharan Africa since 1990 to protect nature.Across the region, CI is engaging African leaders, empowering local communities and helping to evaluate the true value of the region’s natural resources. People need nature to thrive, and nowhere is that more evident than in Africa. The last large source of arable land, minerals and fossil fuels, it is also one of the least-equipped to manage and protect its resources sustainably.

A herd of elephants near the Mara North Conservancy in Kenya.   © Jon McCormack | Conservation International

A herd of elephants near the Mara North Conservancy in Kenya.

© Jon McCormack | Conservation International

CI has a focus on Wildlife and People and nothing highlights that more than supporting the rangers on the ground who protect the wildlife -- the human factor in conservation. It is dangerous, tough and thankless work, and if we are to keep rhino and elephant from extinction, there is a huge need to keep our men safe and motivated, both for their welfare and for the welfare of the iconic species they risk their lives to protect.  To do this the equipment, training and resources provided to them is paramount, not only to their own safety and their ability to protect wildlife, but also towards the self-worth and loyalty they feel towards the difficult task they are faced with.  Their loyalty towards the conservation ideal is crucial.

 

updated 3/16/18 - Conservation International blog- Human Nature

Read DR. M. SANJAYAN's article

featuring Osom Brand 

Our critical allies for elephants features