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Journal

Osom Brand Journal

Stories, news, press and all articles related to Osom Brand and OSOMTEX while pursuing our mission to keep landfills free of textiles and clothing.

Filtering by Tag: collaboration

Reformation and Osomtex announce strategic partnership to upcycle Los Angeles factory fabrics scraps

Patricia Ermecheo

Reformation x Osomtex partnership banner gif

May 23, 2019  | Osom Brand Media Center

Los Angeles — May 23, 2019 —Reformation and Osomtex announced last month a strategic partnership to upcycle fabric scraps at Reformation’s Los Angeles factory. The companies are further integrating circularity in the fashion industry by upcycling Reformation’s fabric scraps into new yarn and fabrics, instead of them going to landfills.

On current trends, the impact of the fashion industry is potentially catastrophic; with more than 26 billion pounds of textile waste being thrown in landfills each year in the US, the surge of fast fashion and garment usability rates in steep decline, are one of the main culprits. Reformation and Osomtex are working together to put a halt on the lack of circularity. Data shows that less than 1% of material used to produce clothing is recycled into new clothing, representing a loss of more than USD 100 billion worth of materials each year. What happens to the rest? It is actually being dumped into municipal landfills or being incinerated.

Carded Osomtex recycled fibers ready to be spun into upcycled yarns. (Photo Courtesy Osomtex)

Carded Osomtex recycled fibers ready to be spun into upcycled yarns. (Photo Courtesy Osomtex)

According to Reformation's Q1 Sustainability Report, the partnership’s impact so far has seen 12,513 lbs of fabric scraps upcycled. An equivalent to saving 284,796 lbs of CO2 and 1.2 million gallons of water. As both companies look into the future they are excited to continue creating a greater sustainable impact from their partnership.

More information can be found by visiting Reformation’s Q1 Sustainability Report

https://www.thereformation.com/pages/sustainability-report-q1


About Osomtex

OSOMTEX is a mission-driven, closed-loop textile waste company founded by Patricia Ermecheo. Since 2011, her pioneering and innovative work on circularity has led to important advances in turning post-consumer textile waste into high-quality upcycled yarns. Reducing the need for virgin materials and diverting millions of pounds of textile waste from landfill through a patent-pending process that uses no water, no dyes and no chemicals. For more information, please visit https://www.osombrand.com/osomtex.

About Reformation

Created in 2009 by founder and CEO Yael Aflalo, Reformation is a revolutionary lifestyle brand that proves fast fashion and sustainability can coexist. A pioneer in sustainable fashion, Reformation infuses green measures into every aspect of the business, from their sustainable factory in Los Angeles, to creating low-impact fabrics, and utilizing repurposed vintage pieces, deadstock fabrics, and eco-friendly packaging. Reformation comes to life through TheReformation.com and their 14 retail locations across the U.S.

A 100% carbon, waste and water neutral company, Reformation educates consumers about the powerful effect we can all have on the environment, like how to be more sustainable with your clothing and highlighting individual impact through RefScale (a tool that tracks the environmental savings of every Reformation purchase a customer makes). Reformation also releases a quarterly Sustainability Report to track their environmental progress and hold them accountable to goals.

Note to editors: Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Osomtex’s Media team by writing a note at the contact form at  http://www.osombrand.com.

VOGUE:Stella McCartney Joins the Statement Sock Trend With Her New Upcycled, Zero-Waste Pair

Patricia Ermecheo

Stella McCartney Joins the Statement Sock Trend With Her New Upcycled, Zero-Waste Pair

Stella McCartney’s new socks accompanying an invitation to her Fall 2018 show.

Photo: Courtesy of Stella McCartney

Photo: Courtesy of Stella McCartney

Fans of Sex and the City will recall the scene in Season 5 where Carrie is stuck in a romantic dry spell and laments that “last night, I actually started writing about my sock drawer. Men as socks.” Yikes. Needless to say, that article didn’t go anywhere—but sock drawers might just be having their day. Statement socks (and tights, leggings, and thigh-highs) have been hot ever since Gucci put those $1,340 crystal-studded logo socks on its Resort 2018 runway, but Stella McCartney is giving the trend a little substance. At this morning’s show, each guest received a pair of McCartney’s brand-new sustainable socks—which might not sound revelatory until you learn they were made with 85 percent upcycled yarn (in collaboration with Osom Brand); they used zero chemicals, dyes, or pesticides; and they created zero waste. Who knew a pair of socks could be so mighty?

On her website, McCartney writes: “We’re passionate about working towards a more circular economy, and we want the entire fashion industry to feel the same—this collaboration [with Osom Brand] is helping to promote just that. We believe no materials should be wasted, instead being turned back into raw material, greatly reducing the need for virgin fibers that use up our planet’s resources.” Consider it a hint of what’s to come in future collections; now that she’s figured out the mechanics of sustainable socks, McCartney can work from the ground up and bring more upcycling, zero-water, and zero-waste innovations into her clothes, handbags, and shoes, too.

VOGUE: https://www.vogue.com/article/stella-mccartney-sustainable-statement-socks

The Future of Sustainable Fashion Talk @ Neushop 9/2/16

Patricia Ermecheo

Last Friday September 2nd we gathered at NEUSHOP Downtown Miami among local students, thinkers, creatives, designers, entrepreneurs, friends and family to engage in conversation with Adnan Razack, professor at Miami International University of Art & Design on the topic of sustainable fashion.

Neushop presents Osom Brand

We shared our experience of founding this company focused on up-cycling unwanted textiles; the journey of understanding the amount of discarded garments that make their way to landfills, to then develop textile waste into brand new pieces of clothing such as our socks.

NEUSHOP is continuously hosting events and initiatives where design is understood as a discipline that goes beyond the making of a finished product, and looks at resolving issues related to our quotidian lives comprehensively and responsibly. We decided we should collaborate and get together to talk about The Future Of Sustainable Fashion and learn more about the current impact this industry is having on our environment.

WATCH THE FULL CONVERSATION BELOW

The Future of Sustainable Fashion 9/2/16 @neushop