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Journal

Osom Brand Journal

Stories, news, press and all articles related to Osom Brand and OSOMTEX while pursuing our mission to keep landfills free of textiles and clothing.

Filtering by Tag: paris

VOGUE: A green evening celebrating new technologies to help sustainability in fashion

Patricia Ermecheo

“This is a sustainable revolution, and it is coming anyway, with or without us!" These are the words that both Miroslava Duma and Stella McCartney used to introduce Fashion Tech Lab to the 400 guests who joined the fashionable launch in Paris last night. The most connected digital entrepreneur in fashion and the popular designer cohosted an elegant cocktail party in the Google Arts & Culture offices to celebrate FTL, Duma’s latest project. Announced almost a year ago, the venture-capital fund and accelerator will help connect projects and brands aiming to transform the fashion system with environmentally and socially responsible new technologies.

 

“Let’s make the planet green again,” said Duma, quoting French president Emmanuel Macron, while McCartney greeted Haider Ackermann and Christian Louboutin not too far away: “We wanted you all here to see how many possibilities exist and how sexy it can be! I’ve been living with this consciousness every single day of my life. Please do the same.” McCartney also recently announced a partnership with one of the companies present, Bolt Threads.

The sustainable revolution, or global evolution, has officially started, and the glamorous group of guests from the worlds of fashion, investment, technology, and education gathered last night definitely decided to take part in it. Designers Diane von Furstenberg, Maria Grazia Chiuri, and Demna Gvasalia, as well as notable industry figures such as François-Henri Pinault, Alexandre Arnault, Caroline Rush, Natalia Vodianova, Vogue’s Tonne Goodman, Livia Firth, and many others, were there to support the project and show curiosity and awareness.

 

While everyone was catching up on Paris Fashion Week, Duma introduced the companies’ representatives. “There are so many—the ones here tonight are just a few examples,” she clarified. Carla Sozzani and Azzedine Alaïa, for example, learned about the work of Osomtex, a company that transforms clothes waste into sustainable textiles. Close by, a San Francisco–based company that uses animal cells to create cruelty-free leather and fur caught the interest of shoe designer Pierre Hardy. Gaia Repossi went straight to look at Diamond Foundry, the Bay Area–based group that uses technology to replicate in laboratories the conditions in which nature forms diamonds.

“The fashion industry has to be aware and help us with its unique taste and language,” Duma continued. Delfina Delettrez Fendi, appointed as chief creative curator, observed robotic arms in the courtyard as they prepared fancy cocktails ordered via tablets. Delicious candies injected with distilled fruit and vegetable juice (from passion fruit to pepper) were served all around. Firth mentioned several times how cool and exciting she found the sustainable values. Not too far away, Ian Rogers, chief digital officer at LVMH, enjoyed the vibe of the soiree, underlining the importance of maintaining the storytelling and desirability of each product. “It is so great to put in everyone’s head the idea that these realities exist and can be desirable. Let’s keep our eyes open.”

Everyone was there for a reason: Whether for discovering, advising, or just enjoying, FTL created the right atmosphere of dialogue, positivity, and cooperation that is much needed today across the industry. “Why compete? It makes no sense anymore—we need to work all together,” Duma said. “Please don’t leave this room without thinking about this revolution.”

Click here to read the full Vogue Article

OSOMTEX showcased at Fashion Tech Lab Launch Event in the midst of Paris Fashion Week

Patricia Ermecheo

October 2 2017, Google Labs, Paris  

Last night, one of the most epic launches in the fashion and tech world occurred in the midst Paris Fashion Week: Miroslava Duma's Fashion Tech Lab.

(left to right) OSOMTEX CEO & Founder Patricia Ermecheo, FTL Founder Miroslava Duma, CEO Kering Group François-Henri Pinault, Actress and Activist Salma Hayek and Fashion Designer Stella McCartney

(left to right) OSOMTEX CEO & Founder Patricia Ermecheo, FTL Founder Miroslava Duma, CEO Kering Group François-Henri Pinault, Actress and Activist Salma Hayek and Fashion Designer Stella McCartney

Miroslava’s new umbrella platform Fashion Tech Lab, showcased OSOMTEX and 6 other disruptive technologies from all over the world motivated by the shared vision to bridge fashion, technology and the science of sustainability.

In the midst of Paris Fashion Week enter the beautiful courtyard of the Google offices in Paris to experience the hype and futuristic decor designed and put together by the unmistakable fashion show event designers and producers Bureau Betak. The Fashion Tech Lab launch event was finally on! The fluorescent cube with the FTL logo and mirrors in the middle of the courtyard and the robot bartenders really made a statement of what FTL is all about; the power of technology for good. After grabbing a drink with the robot bartenders it was time to enter the world of the innovation.The 65 square meter interactive screen at The Google Arts Culture Lab was used to showcase custom 3D rendered content within an impossible laboratory of the future, giving an unprecedented glimpse into the ecosystem of each of the technologies and their unique problem-solving qualities. 

OSOMTEX upcycled yarns showcased at the Fashion Tech Lab launch event

OSOMTEX upcycled yarns showcased at the Fashion Tech Lab launch event

OSOMTEX showcased their upcycled fibers made from discarded post-consumer waste in an interconnected mesh of upcycled yarns beautifully and symmetrically placed within an acrylic cube with incisions on the sides so that the guests could freely interact with the fibers of the future.  OSOMTEX’s mission is clear: solve the Fashion Industry’s waste crisis by closing the loop and avoid textiles from going to landfills, embracing the idea of a transparent circular economy in which resources are finally taken into an account in an industry that has been blind for decades.  

Over 200 guests* from the worlds of fashion, investment, technology, and sustainability were there to discover, advise or just to simply enjoy the game changers in the industry. FTL created the right atmosphere of dialogue, positivity and cooperation that is much needed today across the industry and it seems that world is ready for a big change.

*The guest list included the mayor of Paris Anne Hidalgo, François Pinault (Kering), Karl Lagerfeld and Bruno Pavlovsky (Chanel), Nicolas Ghesquiere (Louis Vuitton), Valentino Garavani (Valentino), Mario Testino, Alexandre Arnault (Rimowa), Azzedine Alaia, Adrian Joffe (Comme des Garçons), Maria Grazia Chiuri (Dior), Alber Elbaz, Haider Ackermann, Christian Louboutin, Pierre Hardy, actors Marion Cotillard, Salma Hayek.

OSOMTEX at Fashion Tech Lab launch event
The 3D Impossible Laboratory featuring OSOMTEX at the Fashion Tech Lab launch event

The 3D Impossible Laboratory featuring OSOMTEX at the Fashion Tech Lab launch event