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Journal

Osom Brand Journal

Stories, news, press and all articles related to Osom Brand and OSOMTEX while pursuing our mission to keep landfills free of textiles and clothing.

Filtering by Tag: fashion tech lab

WWD: Miroslava Duma and Stella McCartney co-host the launch of the Fashion Tech Lab movement at the Google Arts & Culture Lab in Paris

Patricia Ermecheo

SEVEN TECHNOLOGICAL VIRTUES: The path forward in fashion has never seemed clearer than at the Google Arts & Culture lab, where groundbreaking technologies were presented at the Fashion Tech Lab’s Paris launch on Monday.

 Miroslava Duma, Pamela Anderson and Stella McCartney 

 Miroslava Duma, Pamela Anderson and Stella McCartney 

 

“There is a revolution happening in material science, bio- and nanotechnologies. It’s coming into our industry, which, despite producing new trends every season, hasn’t changed its technology for a century,” Fashion Tech Lab founder Miroslava Duma said.

The multinational incubator, agency and philanthropic organization aims to parlay innovation into solutions for the fashion industry in a bid to improve its environmental and social footprint, while fostering style and creativity. As Pascal Morand, executive president of the French couture federation, summarized, “intimately mixing these technological advances in fashion is fundamental.”

Serial entrepreneur Duma said an experimental lab was set to launch in 2018, to connect young talents in design with engineers and scientists to create future-proofed, problem-solving designs.

“The future is in this room and we have no other choice. This is how it’s going to be, and if it isn’t, we don’t have a future,” said Stella McCartney, as press, fellow designers and industry heavy-hitters joined the British designer and cohost Duma for a presentation of seven exhibitors offering solutions to questions such as combating plastic pollution in the sea, cruelty-free leather or garment recycling.

But it was no doomsday proclamation: “A lot of improvement can be injected now, it doesn’t have to be so innovative,” McCartney added, underscoring the idea that while the objectives of these changes were of a planet-wide scale, many of the changes themselves remained on the microscopic, or even atomic level.

“Humanity will never be the same again,” Diane von Furstenberg noted with enthusiasm, expressing pride in the participating companies, innovators and fashion houses alike, and her joy in being present at a key moment.

Take the diamonds produced by San Francisco-based producer Diamond Foundry. Chief executive officer Martin Roscheisen explained that while they were morally pure, flawless they were not, as the process re-creates the conditions leading to the natural formation of diamonds, rather than attempt to duplicate their molecular structure.

Currently, G and H color grades in SI1 to VVS2 clarities are obtained, and their price makes them sustainable at a low price point. Certification by internationally recognized organizations such as the Gemological Institute of America is possible. A 5-carat stone on display here was valued at around $100,000, a lower price point than mined diamonds with similar characteristics.

“Money is the dirtiest thing in the world,” quipped Duma as she stopped in front of a display case filled with growing mint, but she meant it literally rather than in any abstract capacity. Garments but also bills, today composed of a linen-cotton mix, imbued with the company’s peppermint extract based product by Scandinavia-based Mint Materials, would be durably imbued with odor control and antibacterial properties, lengthening their life cycle.

VitroLabs’ sample of cultured leather, a material produced from animal cells, showcased the advanced tissue engineering that finds its roots in medical uses.

Recycling garments has long posed issues due to the presence of dye and other by-products of their creation. Miami-based company Osomtex offers solutions allowing the transformation of discarded garments and textile waste into new threads without the use of water, dye or chemicals.

California-based biotechnological manufacturers Bolt Threads, whose partnership with Stella McCartney has resulted in a gold shift dress exhibited at Museum of Modern Art’s “Items: Is Fashion Modern?” exhibition, offer next-gen performance fibers inspired by spider silk.

“It’s process innovation, as opposed to product innovation,” said Cyndi Rhoades, founder and ceo of Worn Again, a British company focusing on producing “virgin again” cottons and polyester fit to be reintroduced in the garment supply chain.

Livia Firth, Eco-Age a member of the FTL advisory board, said the evening truly felt like the beginning of an era she had “dared to hope for. The industry is ready to listen. 2017 is the year where everything changes.”

First among those present to discover these advances were industry cornerstones such as Kering chairman François-Henri Pinault, executives including Saint Laurent’s Francesca Bellettini and Berluti’s Antoine Arnault, but also designers such as Azzedine Alaïa, Diane von Furstenberg, Alber Elbaz, Maria Grazia Chiuri and Haider Ackermann.

Click here to read the full article by WWD.

VOGUE: A green evening celebrating new technologies to help sustainability in fashion

Patricia Ermecheo

“This is a sustainable revolution, and it is coming anyway, with or without us!" These are the words that both Miroslava Duma and Stella McCartney used to introduce Fashion Tech Lab to the 400 guests who joined the fashionable launch in Paris last night. The most connected digital entrepreneur in fashion and the popular designer cohosted an elegant cocktail party in the Google Arts & Culture offices to celebrate FTL, Duma’s latest project. Announced almost a year ago, the venture-capital fund and accelerator will help connect projects and brands aiming to transform the fashion system with environmentally and socially responsible new technologies.

 

“Let’s make the planet green again,” said Duma, quoting French president Emmanuel Macron, while McCartney greeted Haider Ackermann and Christian Louboutin not too far away: “We wanted you all here to see how many possibilities exist and how sexy it can be! I’ve been living with this consciousness every single day of my life. Please do the same.” McCartney also recently announced a partnership with one of the companies present, Bolt Threads.

The sustainable revolution, or global evolution, has officially started, and the glamorous group of guests from the worlds of fashion, investment, technology, and education gathered last night definitely decided to take part in it. Designers Diane von Furstenberg, Maria Grazia Chiuri, and Demna Gvasalia, as well as notable industry figures such as François-Henri Pinault, Alexandre Arnault, Caroline Rush, Natalia Vodianova, Vogue’s Tonne Goodman, Livia Firth, and many others, were there to support the project and show curiosity and awareness.

 

While everyone was catching up on Paris Fashion Week, Duma introduced the companies’ representatives. “There are so many—the ones here tonight are just a few examples,” she clarified. Carla Sozzani and Azzedine Alaïa, for example, learned about the work of Osomtex, a company that transforms clothes waste into sustainable textiles. Close by, a San Francisco–based company that uses animal cells to create cruelty-free leather and fur caught the interest of shoe designer Pierre Hardy. Gaia Repossi went straight to look at Diamond Foundry, the Bay Area–based group that uses technology to replicate in laboratories the conditions in which nature forms diamonds.

“The fashion industry has to be aware and help us with its unique taste and language,” Duma continued. Delfina Delettrez Fendi, appointed as chief creative curator, observed robotic arms in the courtyard as they prepared fancy cocktails ordered via tablets. Delicious candies injected with distilled fruit and vegetable juice (from passion fruit to pepper) were served all around. Firth mentioned several times how cool and exciting she found the sustainable values. Not too far away, Ian Rogers, chief digital officer at LVMH, enjoyed the vibe of the soiree, underlining the importance of maintaining the storytelling and desirability of each product. “It is so great to put in everyone’s head the idea that these realities exist and can be desirable. Let’s keep our eyes open.”

Everyone was there for a reason: Whether for discovering, advising, or just enjoying, FTL created the right atmosphere of dialogue, positivity, and cooperation that is much needed today across the industry. “Why compete? It makes no sense anymore—we need to work all together,” Duma said. “Please don’t leave this room without thinking about this revolution.”

Click here to read the full Vogue Article

OSOMTEX showcased at Fashion Tech Lab Launch Event in the midst of Paris Fashion Week

Patricia Ermecheo

October 2 2017, Google Labs, Paris  

Last night, one of the most epic launches in the fashion and tech world occurred in the midst Paris Fashion Week: Miroslava Duma's Fashion Tech Lab.

(left to right) OSOMTEX CEO & Founder Patricia Ermecheo, FTL Founder Miroslava Duma, CEO Kering Group François-Henri Pinault, Actress and Activist Salma Hayek and Fashion Designer Stella McCartney

(left to right) OSOMTEX CEO & Founder Patricia Ermecheo, FTL Founder Miroslava Duma, CEO Kering Group François-Henri Pinault, Actress and Activist Salma Hayek and Fashion Designer Stella McCartney

Miroslava’s new umbrella platform Fashion Tech Lab, showcased OSOMTEX and 6 other disruptive technologies from all over the world motivated by the shared vision to bridge fashion, technology and the science of sustainability.

In the midst of Paris Fashion Week enter the beautiful courtyard of the Google offices in Paris to experience the hype and futuristic decor designed and put together by the unmistakable fashion show event designers and producers Bureau Betak. The Fashion Tech Lab launch event was finally on! The fluorescent cube with the FTL logo and mirrors in the middle of the courtyard and the robot bartenders really made a statement of what FTL is all about; the power of technology for good. After grabbing a drink with the robot bartenders it was time to enter the world of the innovation.The 65 square meter interactive screen at The Google Arts Culture Lab was used to showcase custom 3D rendered content within an impossible laboratory of the future, giving an unprecedented glimpse into the ecosystem of each of the technologies and their unique problem-solving qualities. 

OSOMTEX upcycled yarns showcased at the Fashion Tech Lab launch event

OSOMTEX upcycled yarns showcased at the Fashion Tech Lab launch event

OSOMTEX showcased their upcycled fibers made from discarded post-consumer waste in an interconnected mesh of upcycled yarns beautifully and symmetrically placed within an acrylic cube with incisions on the sides so that the guests could freely interact with the fibers of the future.  OSOMTEX’s mission is clear: solve the Fashion Industry’s waste crisis by closing the loop and avoid textiles from going to landfills, embracing the idea of a transparent circular economy in which resources are finally taken into an account in an industry that has been blind for decades.  

Over 200 guests* from the worlds of fashion, investment, technology, and sustainability were there to discover, advise or just to simply enjoy the game changers in the industry. FTL created the right atmosphere of dialogue, positivity and cooperation that is much needed today across the industry and it seems that world is ready for a big change.

*The guest list included the mayor of Paris Anne Hidalgo, François Pinault (Kering), Karl Lagerfeld and Bruno Pavlovsky (Chanel), Nicolas Ghesquiere (Louis Vuitton), Valentino Garavani (Valentino), Mario Testino, Alexandre Arnault (Rimowa), Azzedine Alaia, Adrian Joffe (Comme des Garçons), Maria Grazia Chiuri (Dior), Alber Elbaz, Haider Ackermann, Christian Louboutin, Pierre Hardy, actors Marion Cotillard, Salma Hayek.

OSOMTEX at Fashion Tech Lab launch event
The 3D Impossible Laboratory featuring OSOMTEX at the Fashion Tech Lab launch event

The 3D Impossible Laboratory featuring OSOMTEX at the Fashion Tech Lab launch event