Stella McCartney collaborated with OSOMTEX to bring to life an upcycled, special edition invitation sock for the 2018 Winter Défilé in Paris.
Stella McCartney's Instagram post just hours before the show unveils the invite socks made by OSOM with a humorous twist: puppets!
Guess who’s sitting on our sock puppet front row?
Ethically and sustainably manufactured using zero water, chemicals, dyes or pesticides our Stella socks, as part of our Winter 2018 show invite, are made with 85% upcycled yarn in collaboration with @OsomBrand; something both the environment and your feet can feel excited about!
Pre-show Instagram stories:
THE STELLA X OSOMTEX WINTER DÉFILÉ 2018
Made with 85% upcycled yarn from discarded clothing
The story behind the Stella x OSOMTEX Winter Défilé 2018 socks
The story behind the Stella invite socks is a story of true teamwork and trust. I often get asked, sooo, what's the size is your team? And then I always find my self silent ... I don't know.. Big!? I never know what to answer to this question but today I found the answer...My team is huge my team is the size of the world, in fact, you can be part of my team too. When I saw the puppet socks video (see above) popped on Instagram last night I felt joy, I laughed like a kid again, and I thought this story couldn't have had a better finale, it was a total surprise, a really cool surprise...I guess we were all feeling the same love throughout the projec and we definitely share the same passion about doing something remarkable for the environment. Love is a really powerful connection that can work wonders, and these socks are the proof of it. The world is truly changing, I feel grateful, it gives me hope. Hope that we can truly make a change if we work together and believe. Thank you @stellamccartney, we worked like ONE team, every super early-late call because of the time differences, every sample, every close friend involved that contributed to make it happen and of course! how to forget the last minute shipping craziness! Everyone made this possible... THANK YOU! I Can't wait for what's to come... gratitude is a priceless feeling 🙏🏼💚♻💫
Patricia Ermecheo, CEO & Founder OSOMTEX