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Journal

Osom Brand Journal

Stories, news, press and all articles related to Osom Brand and our mission to keep landfills free of textiles and clothing.

WWD: Miroslava Duma and Stella McCartney co-host the launch of the Fashion Tech Lab movement at the Google Arts & Culture Lab in Paris

Patricia Ermecheo

SEVEN TECHNOLOGICAL VIRTUES: The path forward in fashion has never seemed clearer than at the Google Arts & Culture lab, where groundbreaking technologies were presented at the Fashion Tech Lab’s Paris launch on Monday.

 Miroslava Duma, Pamela Anderson and Stella McCartney 

 Miroslava Duma, Pamela Anderson and Stella McCartney 

 

“There is a revolution happening in material science, bio- and nanotechnologies. It’s coming into our industry, which, despite producing new trends every season, hasn’t changed its technology for a century,” Fashion Tech Lab founder Miroslava Duma said.

The multinational incubator, agency and philanthropic organization aims to parlay innovation into solutions for the fashion industry in a bid to improve its environmental and social footprint, while fostering style and creativity. As Pascal Morand, executive president of the French couture federation, summarized, “intimately mixing these technological advances in fashion is fundamental.”

Serial entrepreneur Duma said an experimental lab was set to launch in 2018, to connect young talents in design with engineers and scientists to create future-proofed, problem-solving designs.

“The future is in this room and we have no other choice. This is how it’s going to be, and if it isn’t, we don’t have a future,” said Stella McCartney, as press, fellow designers and industry heavy-hitters joined the British designer and cohost Duma for a presentation of seven exhibitors offering solutions to questions such as combating plastic pollution in the sea, cruelty-free leather or garment recycling.

But it was no doomsday proclamation: “A lot of improvement can be injected now, it doesn’t have to be so innovative,” McCartney added, underscoring the idea that while the objectives of these changes were of a planet-wide scale, many of the changes themselves remained on the microscopic, or even atomic level.

“Humanity will never be the same again,” Diane von Furstenberg noted with enthusiasm, expressing pride in the participating companies, innovators and fashion houses alike, and her joy in being present at a key moment.

Take the diamonds produced by San Francisco-based producer Diamond Foundry. Chief executive officer Martin Roscheisen explained that while they were morally pure, flawless they were not, as the process re-creates the conditions leading to the natural formation of diamonds, rather than attempt to duplicate their molecular structure.

Currently, G and H color grades in SI1 to VVS2 clarities are obtained, and their price makes them sustainable at a low price point. Certification by internationally recognized organizations such as the Gemological Institute of America is possible. A 5-carat stone on display here was valued at around $100,000, a lower price point than mined diamonds with similar characteristics.

“Money is the dirtiest thing in the world,” quipped Duma as she stopped in front of a display case filled with growing mint, but she meant it literally rather than in any abstract capacity. Garments but also bills, today composed of a linen-cotton mix, imbued with the company’s peppermint extract based product by Scandinavia-based Mint Materials, would be durably imbued with odor control and antibacterial properties, lengthening their life cycle.

VitroLabs’ sample of cultured leather, a material produced from animal cells, showcased the advanced tissue engineering that finds its roots in medical uses.

Recycling garments has long posed issues due to the presence of dye and other by-products of their creation. Miami-based company Osomtex offers solutions allowing the transformation of discarded garments and textile waste into new threads without the use of water, dye or chemicals.

California-based biotechnological manufacturers Bolt Threads, whose partnership with Stella McCartney has resulted in a gold shift dress exhibited at Museum of Modern Art’s “Items: Is Fashion Modern?” exhibition, offer next-gen performance fibers inspired by spider silk.

“It’s process innovation, as opposed to product innovation,” said Cyndi Rhoades, founder and ceo of Worn Again, a British company focusing on producing “virgin again” cottons and polyester fit to be reintroduced in the garment supply chain.

Livia Firth, Eco-Age a member of the FTL advisory board, said the evening truly felt like the beginning of an era she had “dared to hope for. The industry is ready to listen. 2017 is the year where everything changes.”

First among those present to discover these advances were industry cornerstones such as Kering chairman François-Henri Pinault, executives including Saint Laurent’s Francesca Bellettini and Berluti’s Antoine Arnault, but also designers such as Azzedine Alaïa, Diane von Furstenberg, Alber Elbaz, Maria Grazia Chiuri and Haider Ackermann.

Click here to read the full article by WWD.

VOGUE: A green evening celebrating new technologies to help sustainability in fashion

Patricia Ermecheo

“This is a sustainable revolution, and it is coming anyway, with or without us!" These are the words that both Miroslava Duma and Stella McCartney used to introduce Fashion Tech Lab to the 400 guests who joined the fashionable launch in Paris last night. The most connected digital entrepreneur in fashion and the popular designer cohosted an elegant cocktail party in the Google Arts & Culture offices to celebrate FTL, Duma’s latest project. Announced almost a year ago, the venture-capital fund and accelerator will help connect projects and brands aiming to transform the fashion system with environmentally and socially responsible new technologies.

 

“Let’s make the planet green again,” said Duma, quoting French president Emmanuel Macron, while McCartney greeted Haider Ackermann and Christian Louboutin not too far away: “We wanted you all here to see how many possibilities exist and how sexy it can be! I’ve been living with this consciousness every single day of my life. Please do the same.” McCartney also recently announced a partnership with one of the companies present, Bolt Threads.

The sustainable revolution, or global evolution, has officially started, and the glamorous group of guests from the worlds of fashion, investment, technology, and education gathered last night definitely decided to take part in it. Designers Diane von Furstenberg, Maria Grazia Chiuri, and Demna Gvasalia, as well as notable industry figures such as François-Henri Pinault, Alexandre Arnault, Caroline Rush, Natalia Vodianova, Vogue’s Tonne Goodman, Livia Firth, and many others, were there to support the project and show curiosity and awareness.

 

While everyone was catching up on Paris Fashion Week, Duma introduced the companies’ representatives. “There are so many—the ones here tonight are just a few examples,” she clarified. Carla Sozzani and Azzedine Alaïa, for example, learned about the work of Osomtex, a company that transforms clothes waste into sustainable textiles. Close by, a San Francisco–based company that uses animal cells to create cruelty-free leather and fur caught the interest of shoe designer Pierre Hardy. Gaia Repossi went straight to look at Diamond Foundry, the Bay Area–based group that uses technology to replicate in laboratories the conditions in which nature forms diamonds.

“The fashion industry has to be aware and help us with its unique taste and language,” Duma continued. Delfina Delettrez Fendi, appointed as chief creative curator, observed robotic arms in the courtyard as they prepared fancy cocktails ordered via tablets. Delicious candies injected with distilled fruit and vegetable juice (from passion fruit to pepper) were served all around. Firth mentioned several times how cool and exciting she found the sustainable values. Not too far away, Ian Rogers, chief digital officer at LVMH, enjoyed the vibe of the soiree, underlining the importance of maintaining the storytelling and desirability of each product. “It is so great to put in everyone’s head the idea that these realities exist and can be desirable. Let’s keep our eyes open.”

Everyone was there for a reason: Whether for discovering, advising, or just enjoying, FTL created the right atmosphere of dialogue, positivity, and cooperation that is much needed today across the industry. “Why compete? It makes no sense anymore—we need to work all together,” Duma said. “Please don’t leave this room without thinking about this revolution.”

Click here to read the full Vogue Article

OSOMTEX showcased at Miroslava Duma's & Stella McCartney's Fashion Tech Lab Launch Event

Patricia Ermecheo

October 2 2017, Google Labs, Paris  

Last night, one of the most epic launches in the fashion and tech world occurred in the midst Paris Fashion Week: Miroslava Duma's Fashion Tech Lab.

(left to right) OSOMTEX CEO & Founder Patricia Ermecheo, Miroslava Duma, François-Henri Pinault, Salma Hayek and Stella McCartney

(left to right) OSOMTEX CEO & Founder Patricia Ermecheo, Miroslava Duma, François-Henri Pinault, Salma Hayek and Stella McCartney

Miroslava’s new umbrella platform Fashion Tech Lab, showcased OSOMTEX and 6 other disruptive technologies from all over the world motivated by the shared vision to bridge fashion, technology and the science of sustainability.

In the midst of Paris Fashion Week enter the beautiful courtyard of the Google offices in Paris to experience the hype and futuristic decor designed and put together by the unmistakable fashion show event designers and producers Bureau Betak. The Fashion Tech Lab launch event was finally on! The fluorescent cube with the FTL logo and mirrors in the middle of the courtyard and the robot bartenders really made a statement of what FTL is all about; the power of technology for good. After grabbing a drink with the robot bartenders it was time to enter the world of the innovation.The 65 square meter interactive screen at The Google Arts Culture Lab was used to showcase custom 3D rendered content within an impossible laboratory of the future, giving an unprecedented glimpse into the ecosystem of each of the technologies and their unique problem-solving qualities. 

OSOMTEX upcycled yarns showcased at the Fashion Tech Lab launch event

OSOMTEX upcycled yarns showcased at the Fashion Tech Lab launch event

OSOMTEX showcased their upcycled fibers made from discarded post-consumer waste in an interconnected mesh of upcycled yarns beautifully and symmetrically placed within an acrylic cube with incisions on the sides so that the guests could freely interact with the fibers of the future.  OSOMTEX’s mission is clear: solve the Fashion Industry’s waste crisis by closing the loop and avoid textiles from going to landfills, embracing the idea of a transparent circular economy in which resources are finally taken into an account in an industry that has been blind for decades.  

Over 200 guests* from the worlds of fashion, investment, technology, and sustainability were there to discover, advise or just to simply enjoy the game changers in the industry. FTL created the right atmosphere of dialogue, positivity and cooperation that is much needed today across the industry and it seems that world is ready for a big change.

*The guest list included the mayor of Paris Anne Hidalgo, François Pinault (Kering), Karl Lagerfeld and Bruno Pavlovsky (Chanel), Nicolas Ghesquiere (Louis Vuitton), Valentino Garavani (Valentino), Mario Testino, Alexandre Arnault (Rimowa), Azzedine Alaia, Adrian Joffe (Comme des Garçons), Maria Grazia Chiuri (Dior), Alber Elbaz, Haider Ackermann, Christian Louboutin, Pierre Hardy, actors Marion Cotillard, Salma Hayek.

OSOMTEX at Fashion Tech Lab launch event
The 3D Impossible Laboratory featuring OSOMTEX at the Fashion Tech Lab launch event

The 3D Impossible Laboratory featuring OSOMTEX at the Fashion Tech Lab launch event

 

 

 

Osom Brand launches Playnomad campaign

Patricia Ermecheo

Announcing our most recent collaboration with Playnomad  

We like to think of this platform as a Kickstarter but instead of pledging cash you pledge social media support to help us spread the word about our mission: 

Keep textiles away from landfills!

Support Osom Brand and get exclusive deals!

 

PLAYNOMAD is a platform where social entrepreneurs are able to share their projects and missions with the world thanks to the support of their fans. A great way to make a huge impact on social media and get noticed.
 

 

CETUS + VELA now available 

After a successful extended goal run at our most recent Kickstarter campaign we are now proud to finally welcome the Cetus and Vela in our online store.

Grab a pair before they run out!

 

Cetus 🐳

Casual socks
$16.00
View similar products »

 

Vela

Athletic - low cut
$12.00
Shop Vela »

Start Shopping

 

Osom Brand partners with Conservation International

Patricia Ermecheo

Osom Brand has partnered with Conservation International to donate 1000 pairs of upcycled socks to Conservation International in support of elephant and wildlife conservation initiatives in the Wildlife Conservancies in Central and Northern Kenya.

Elephant, Maasai Mara National Reserve, Kenya. Photo: © Jon McCormack | Conservation International

Elephant, Maasai Mara National Reserve, Kenya. Photo:

© Jon McCormack | Conservation International

 

The socks donated through this partnership will support ‘For Rangers’ – a dedicated group of individuals who are raising money through competing in extreme sporting events for the welfare of rangers who risk their lives daily to protect Africa’s endangered species.

 

Despite increases in technology to aid the conservation of elephant and rhino, like drones and tracking chips, the most important part of protecting wildlife is “trusted boots on the ground” –men who are prepared and trained to work long hours monitoring and protecting elephant andrhino. These men operate in tough conditions and cover vast areas on foot each day. In order to do this, they need top-quality clothing that is suited to warm days, cold nights and tough terrain.

An elephant near the Mara North Conservancy in Kenya. © Jon McCormack | Conservation International  

An elephant near the Mara North Conservancy in Kenya.

© Jon McCormack | Conservation International

 

Made from 95% premium recycled yarn, these sustainably-produced zero-waste socks will provide maximum comfort, support and protection to the wildlife rangers in every step on their journey to protect endangered wildlife affected by poaching and ivory trade in sub-Saharan Africa.

Osom Brand Wildlife Ranger Socks - Conservation International
The Wildlife Ranger Sock - prototype design

The Wildlife Ranger Sock - prototype design

 

About Conservation International Conservation International (CI) has worked in sub-Saharan Africa since 1990 to protect nature.Across the region, CI is engaging African leaders, empowering local communities and helping to evaluate the true value of the region’s natural resources. People need nature to thrive, and nowhere is that more evident than in Africa. The last large source of arable land, minerals and fossil fuels, it is also one of the least-equipped to manage and protect its resources sustainably.

A herd of elephants near the Mara North Conservancy in Kenya. © Jon McCormack | Conservation International

A herd of elephants near the Mara North Conservancy in Kenya.

© Jon McCormack | Conservation International

CI has a focus on Wildlife and People and nothing highlights that more than supporting the rangers on the ground who protect the wildlife -- the human factor in conservation. It is dangerous, tough and thankless work, and if we are to keep rhino and elephant from extinction, there is a huge need to keep our men safe and motivated, both for their welfare and for the welfare of the iconic species they risk their lives to protect.  To do this the equipment, training and resources provided to them is paramount, not only to their own safety and their ability to protect wildlife, but also towards the self-worth and loyalty they feel towards the difficult task they are faced with.  Their loyalty towards the conservation ideal is crucial.

Osom Brand Featured in Forbes Eco Holiday Gift Guide

Patricia Ermecheo

"A new crop of entrepreneurs are selling everything from socks, undies, swimwear, stylish apparel, bags to tea pots and even coffee presses made of recycled or sustainable materials. These companies are rethinking manufacturing to make it more planet-friendly.  Buying from these brands is like giving a gift to the environment this Christmas -- something Mother Nature is bound to appreciate."

-

Esha Chhabra ,  Forbes Contributor

Read Full link :

http://www.forbes.com/sites/eshachhabra/2016/12/13/the-eco-friendly-holiday-gift-guide-stylish-yet-sustainable-gifts-that-are-good-for-the-planet/#4a1c935b7d31

Thank you for trusting our products. It means the universe to us.

 

19 Stocking Stuffers for Eco-Conscious Shoppers by The Huffington Post

Patricia Ermecheo

This article on The Huffington Post features Osom Brand  and other like-minded brands that we also love!

This list should help you on picking cool eco-conscious gifts to give mindful this holiday season. Yes, it's ok if you' keep something for yourself.Thank you so much for adding us to the list, we will most definitely not let you down.

Read full article:

http://www.huffingtonpost.com/entry/5845cd62e4b0e0184289efe6?timestamp=1481397150690&mc_cid=556ed1b9f1&mc_eid=0cb2fbbef8

New Osom Brand retailer - Nomad Tribe Stores

Patricia Ermecheo

Nomad Tribe stores located in Wynood and Miami Beach, become the first retail stores and online shop to spread the Osom Brand goodness. 

Nomad Tribe is an ethical fashion marketplace for all brands that are about creating a positive social impact while making beautiful fashion statements. They support local entrepreneurs that like ourselves use the tools of business and the art form of fashion to tackle some of the world's biggest challenges like, poverty, disabilities, access to education and environmental problems.

We believe that together we collectively make a stronger impact on educating consumers that what they choose to buy (or not to buy) can change the course of this planet. 

You can also find our products in their website!
http://www.nomadtribeshop.com/collections/sustainable-ecologic/osom-brand

The Future of Sustainable Fashion Talk @ Neushop 9/2/16

Patricia Ermecheo

Last Friday September 2nd we gathered at NEUSHOP Downtown Miami among local students, thinkers, creatives, designers, entrepreneurs, friends and family to engage in conversation with Adnan Razack, professor at Miami International University of Art & Design on the topic of sustainable fashion.

Neushop presents Osom Brand

We shared our experience of founding this company focused on up-cycling unwanted textiles; the journey of understanding the amount of discarded garments that make their way to landfills, to then develop textile waste into brand new pieces of clothing such as our socks.

NEUSHOP is continuously hosting events and initiatives where design is understood as a discipline that goes beyond the making of a finished product, and looks at resolving issues related to our quotidian lives comprehensively and responsibly. We decided we should collaborate and get together to talk about The Future Of Sustainable Fashion and learn more about the current impact this industry is having on our environment.

WATCH THE FULL CONVERSATION BELOW

The Future of Sustainable Fashion 9/2/16 @neushop 

Introducing Osom Brand Sustainable Socks

Patricia Ermecheo

July 29 2016

We are so excited to announce that our first 8 designs of sustainable socks are finally out.

 

New Osom Brand socks ethically made in Guatemala of 95% recycled clothes (outdoor designs) and 85% recycled clothes (casual designs). The colors of the socks are possible by using blends of mixed recycled clothing, recycled cotton and recycled denim. We are working towards an expanded range of colors for our future arrivals.

No water or dyes have been used in the process. Saving thousands of gallons of water and without splashing a single drop of toxic waste. 

Our mission is to create new quality clothing with discarded clothing in a sustainable way. Help reduce textile waste from going into landfills and help reduce the impact of the fashion industry on our environment. 

Specially designed and produced for comfort, softness and breathability for everyday activities and active outdoor lifestyle.

Divided into two categories: 

CASUAL DESIGNS (5)

| Juno | Pluto | Loop | Sagitta | Milky Way |

OUTDOOR DESIGNS (3)

| Columba | Aquila | Leo |

Hitting the Road

Patricia Ermecheo

Mission: adventure-certify the socks 

June 4 - 25  2016

Las Vegas ·  Palm Springs  · San Diego ·  Los Angeles  ·  San Francisco · Yosemite ·  Death Valley · Grand Canyon ·  Las Vegas ·

We are stoked to hit the road again and live the van life for three weeks. This time our Osom Brand™ socks are coming with us to adventure-certify them, test durability, comfort, breathability and spread the goodness. We'll be posting right here in our blog and in Instagram @osombrand. Hit us up if you'd like to meet us. See you down the trail.

Update! roadrtrip photos.

Hello World!

Patricia Ermecheo

This amazing and challenging journey has begun. We are set to defy the rules and ultimately change the world, for good. We say hello and welcome you to Osom Brand™.